Passion and Legend

Ferrari Museum

"Think and act like a winner, then very probably, you'll reach your goal." Ferrari is the real-world embodiment of the vision of its founder, a fairytale-like story. It all started on the 12th of March, 1947, the day when Commendatore Enzo Ferrari took the helm of the 125 S in person.

This was the first car bearing the Cavallino Rampante motif to be built officially at the Via Abetone Inferiore factory in Maranello, and the result of two years of hard work, so there could be nobody else behind the wheel than its creator on that very first test drive. Mile after mile, in a journey lasting over seven decades, Ferrari has assumed legendary status, fuelled by ideas, sacrifice, dedication and a tireless pursuit of excellence. This is the extraordinary story of Enzo Ferrari and his company, retold through images and objects testifying to an unconditional love for the automobile, envisaged as the zenith of technological innovation, elegance and exclusivity.